Advert Review Skoda Fabia Essay Example for Free

Advert Review Skoda Fabia Essay The Skoda Fabia vRS isn’t like a fruit cake at all. It’s just plain evil! Skoda’s cars have been considered cheap claptrap for years. If I asked anyone old enough to have an opinion they would answer â€Å"useless pile of junk† or â€Å"Eastern European unreliability†. Skoda, wanting to give themselves a new image came up with the â€Å"Cake† ad. With the tagline â€Å"Made of Lovely Stuff† they were obviously trying to rebrand their product, to say their cars were made of good quality materials with love and attention. Skoda’s famous cake advert would have you believe the Skoda Fabia is made of chocolately goodness and gluttonous cake; think Willy Wonka’s birthday cake. Skoda has now made the sequel, and it is not cakey, nor chocolately. To show just how tough the Fabia vRS is the new advert shows a group of utter nutters lovingly biting, punching and rattling the hot Fabia. Skoda is currently enjoying its best year on record; and obviously the company wants to build on the momentum by launching a new TV campaign for the Fabia vRS hot hatchback. Skoda decided to follow in other companies footsteps and create a tongue in cheek parody of their product. The new ad, which is meant to show the darker side of the 180-horsepower-strong hatchback, features the Made from Meaner Stuff tagline. Following a similar format to the Fabia ‘Cake’ advert, the new ‘meaner’ vRS campaign now adopts a much darker feel. Set in a secret location within the Skoda factory, the liquorice, treacle and jelly vehicle components of cake make way for a bone chassis, a snake-powered engine and some unorthodox finishing techniques. The recent ad appeals to a new audience compared to the earlier cake ad. It is aimed at a younger male audience. Hot-hatchbacks, such as this, are perfect for a younger male car owner as they are practical for driving with your mates and are also fast and fun to drive. It has been turbocharged and supercharged to produce a smidgen under 180 horsepower giving it a top speed of 139 miles an hour (good for a â€Å"Skoda†). The Fabia comes with sports suspension so is quick and less floppy in the corners than the standard version. All this adds up to it being altogether fun to drive and go fast in. The ad also accentuates the â€Å"meanness† of the car with humorous and strange materials used for creating the car. The engine is made of snakes and runs on snake venom. The chassis is made out of a skull. The alloys are cast from samurai swords. All this adds up to equal â€Å"MEAN†. The man biting the door into shape reminds us of Jaws from the Bond movies. While the crossbow that ends up being the windscreen wiper which is extremely crazy. The song in both ads is â€Å"These are some of my Favourite Things† however while in the cake ad it is the original version with Julia Andrews. In the â€Å"Made of Meaner Stuff† ad it is a heavy rock version by The Amatory Murder. While it may appeal to a younger male audience, this ad may not appeal to an older audience because of the mean nature of the ad and older people are generally more precautious so wouldn’t want a sports car. This would lose Skoda a large proportion of the market however that audience wouldn’t be likely to buy a souped up hot-hatchback anyway. This means they didn’t actually lose much of the potential market anyway. And the older female audience would be more interested in the normal Fabia which Skoda advertised with the Cake ad, which incidentally increased their profits to their best year on record. Overall the ad is successful and memorable with a clear and excellent â€Å"unique selling point†. It creates a mean and crazy impression of the car that I’m sure would convince many a young adult to buy the Skoda Fabia vRS instead of say a Ford Fiesta ST or Golf GTi. Skoda will surely succeeded in putting out there that they make â€Å"exceedingly good† cars.

Pancreas Transplant: A Cure for Diabetes?” :: Endocrine System

The article, â€Å"Pancreas Transplant: A Cure for Diabetes?† written by Eli A. Friedman, M.D., explores the possibility of a cure for type 1 diabetes and the implications involving this experimental procedure. The article discusses current procedures and treatments that are commonly used to control type 1 diabetes and highlights provisional treatments that evolved into pancreatic transplant surgery. The editorial explains that diabetes mellitus is the leading cause of irreversible renal failure, known more commonly as End Stage Renal Disease (ESRD). Diabetes mellitus can cause nerve, vascular and other problems that can result in limb amputation and blindness. There are two types of diabetes: long-duration, non-insulin dependent (type 2) and insulin-dependent (type 1). Type 1 seems to attract the most attention from Physicians and the media. Many of those that suffer from type 1 are children and young adults. Dr. Friedman underlines some of the most common existing treatments for type 1 diabetes. Insulin is used to correct the imbalances in blood sugar and patients are required to reduce the amount of dietary protein they consume. This type of treatment focuses on slowing the possibility of developing kidney disease and retinopathy. For many diabetics, the time will come when their damaged kidneys are no longer sufficiently cleaning the blood and they must begin dialysis. When a diabetic reaches the ESRD stage, the likely option is kidney transplant. Dr. Friedman adds that a kidney transplant will not solve the problem and the disease will eventually progress without a pancreas transplant. The article stipulates that diabetes involves the pancreas as well as the kidney. The pancreas produces insulin, the hormone that regulates glucose. When the pancreas malfunctions, diabetes can result. The idea behind kidney/pancreas transplant is to replace the kidneys damaged by diabetes and to eliminate abnormal insulin production by providing a new healthy pancreas.

Laughter is the best medicine Essay

Laughter is the Best Medicine.† What do you think of this old saying? To me, it means that a cheerful frame of mind will not cure you, but it will make you think less about your ailments. Did you know that there are a lot of health benefits just from one simple laughter? First, just by laughing, you can reduce the level of stress drastically. Secondly, it helps to create a stronger bond between you and the people around you. Not only that, laughter helps to lower the chance of getting health problems. Last but not least, laughter helps to make an individual looks younger, cheerful and attractive. I reckon, sometimes we take life way too seriously. As we grow up, we tend to run through our lives with such a speed that we have no time left to laugh. â€Å"Is this what you want your life to be like to grow old without happiness but diseases?† If you are feeling down, laughing aloud may seem impossible. When you see people laughing out loud, you might be thinking â€Å"Dude, stop being so inconsiderate and annoying.† But if you are the one that is laughing out loud, you wouldn’t think that’s the case because you enjoy laughing too much. Although you probably can’t laugh off depression, one of the many benefits of laughter is that they buffer you against the negatives of life that could lead to depression. Laughter comes to be handy especially when you are in the senior years in high school. Take me as an example, 5 internals in a week can really kill my mood. That week was as awful as hell. However, I didn’t sit around being all upset over this instead I looked on a bright side and cheered myself up by laughing at the same humour with my friends. Research has proven that people that use humour to get rid of depression will feel less lonely and more positive about themselves. If there is a free natural antidote in front of you right now, why don’t you simply give it a try? It may help you to ride out of the tough times and other hurdles.

Schizophrenia And Its Effects On Mental Health - 959 Words

Schizophrenia is the disorder that most closely corresponds to popular concepts of insanity, madness, or lunacy (Nevid, 2006). Nevid (2006) also states that schizophrenia comes from Greek roots meaning â€Å"split brain†. There are quite a few people in the United States that have schizophrenia. According to the National Institute of Mental Health approximately 2.4 million American adults or about 1.1 percent of the population age eighteen and older in a given year have schizophrenia (2013). Schizophrenia is found in men more than women. Men also tend to develop the disorder earlier than women and experience more severe cases of the disorder (Nevid, 2006). When being diagnosed with schizophrenia there are phases the doctor will test. These stages are prodromal, active or acute, remission, and relapse (Frese, 2012). It is hard for people who are diagnosed with schizophrenia. It takes their courage, compassion, and commitment to stand up for who they are. It makes one a totally different person when being diagnosed with schizophrenia. Their loved ones have to stick by their side to help them go through the process and live with schizophrenia. There are some that result in suicide because they either don’t have the loved ones or just can’t handle be a patient with schizophrenia. The first stage of schizophrenia is prodromal. According to Croft, the term prodromal refers to the period of time from when the first change in a person occurs until they develop full blownShow MoreRelatedMental Health Problems And Its Effects On People With Schizophrenia And Criminal Offending1022 Words   |  5 Pagesin 2007 one in every five Australian aged 16-85 had a mental disorder. Mental health problem is the behavioural pattern that occur in an individual, which is caused by psychological defects (DSM V). 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