Altered Perspectives in Trifles - 729 Words

Perception involves the use of senses to assimilate information in situations, such as solving the mystery of a murdered husband in the play Trifles by Susan Glaspell. Perception, however, can be impaired by many things. For example, what is being concentrated on at any given moment, upbringing, social biases, and gender can all influence how different people perceive the world. A character analysis between the male and female roles in Trifles illustrates how gender disparities can skew perception, allowing what is right before one’s eyes to be essentially ignored by some of the characters. Glaspell illustrates the effect of gender on perception through her identification of the female characters, the male characters’ attitudes toward the women, and the bonding together of the fairer sex against the men’s patronization. Glaspell introduces her audience to five characters on scene, and two that are never met, except through the conversation of the others. The male characters are introduced by first and last name and given a title. The female characters, aside from Minnie Wright, are introduced as Mrs. Hale and Mrs. Peters (1410). By only identifying the women by the name given to them through marriage, Glaspell has planted the impression that women derive their identity exclusively from their relationship to men. The women are left to gather things for Minnie Wright. Mr. Henderson, playing into the assumption that women are what men make them, comments, â€Å"Mrs. Peters doesn’tShow MoreRelatedThe Tragedy Of Macbeth By William Shakespeare1290 Words   |  6 Pages TO CHANGE, TO DESTRUCT â€Å"The moment you change your perception is the moment you rewrite the chemistry of your body.† This quote by Dr. Bruce Lipton is suggesting that our perceptions is related to our whole being. When our perspective is altered, our identity changes with it; the actions we commit thereafter that is motivated by our perceptions reveals change in our identity. However, we do not always change for the better. Most of the time our perceptions cause us to change for theRead MoreSupernatural Elements In Shakespeares Macbeth1305 Words   |  6 PagesPowerful Influences: Supernatural Elements in Macbeth How might one’s power be altered if influenced by a mystical power? In William Shakespeare’s Macbeth, unearthly presences can control an individual’s perspective on authority. Firstly, the support of a supernatural premonition will augment one’s desire for power. Secondly, the intervention of sinister prophecies changes an individual’s perspective on authority. Finally, God’s divine will impact one’s view on a supposedly corrupt sovereignty.Read MoreThe Importance of Vaccination in Children1254 Words   |  5 Pagesvaccine-preventable diseases like measles began reappearing more in both America and Britain, the place where Wakefield conducted his study (Cohen 2). Although a later investigation by the British Medical Journal discovered that Wakefield had distorted or altered the medical records of all twelve of the study’s participants and that he had been paid $674,000 USD by lawyers attempting to sue vaccine manufacturers, th e atmosphere of apprehension surrounding vaccines is still strong among many individuals, andRead MoreCharlotte Temple Is A Seduction Novel Written By Susanna Rowson Essay2164 Words   |  9 Pageswith the cultural norms that would dictate her life due to the standards set by men. â€Å"On the Equality of the Sexes† an essay written by Judith Sargent Murray, is prefaced by a poem that Murray wrote speaking on the subject of equality and the perspectives of men and women during this time. In the beginning of the poem, Murray writes â€Å"But some there are who wish not to improve, who never can the path of knowledge love, whose souls almost with the dull body one, with anxious care each mental pleasureRead MoreAmbrose Bierce the Man and the Snake3060 Words   |  13 Pagesof writing, especially in his stories. This style often embraces an abrupt beginning, dark imagery, vague references to time, limited descriptions, the theme of war, and impossible events. In 1913, Bierce traveled to Mexico to gain a firsthand perspective on that countrys ongoing revolution. While traveling with rebel troops, the elderly writer disappeared without a trace. I  «It is of veritabyll report, and attested of so many that there be nowe of wyse and learned none to gaynsaye it, that yeRead More The Irish Potato Famine and The Holocaust in Literature Essay5665 Words   |  23 Pagesmake it ‘real’ both to the victim and to the community†¦[as well as] serving both as a validation and cathartic vehicle for the traumatized author† (Tal 21). The story is larger than the words of the author. His or her life has been permanently altered by trauma, and by acknowledging it in the realm of reality, readers can take part in the trauma. In both of the historical events above, a great many people faced trauma, pain, starvation, disease, and all for a reason that is difficult, if notRead MoreCase Studies67624 Words   |  271 Pagesand/or the instructor. During case discussions, instructors listen, question and probe to extend the analysis of case issues. In the course of these actions, peers or the instructor may challenge an individual’s views and the validity of alternative perspectives that have been expressed. These challenges are offered in a constructive manner; their intent is to help students develop their analytical and communication skills. Instructors should encourage students to be innovative and original in the development

The Four Noble Truths Of Buddhism - 1642 Words

My Enlightenment Ever since I was a sophomore in high school, I have always had a particular interest in Buddhism. I have embraced the similarities that I have found within myself and the Buddhism religion. A few years ago, I was in a dark state of mind after my father had passed away. During my healing process, I felt that I was awakened in which I found my determination to search for my enlightenment. I spent a few weeks searching for what I thought was my path to end my suffering. I needed to make changes in my life. I was not happy with my job, my choices of education, or the person I had become. The Four Noble Truths, karma, and meditation are the three things that hold my particular interest in this ancient cultured religion. The Four Noble Truths is the most essential in Buddhism as this is a plan for dealing with the suffering of humanity. The sufferings that humanity faces are physical and or mental. The Four Noble Truths are: 1. Life is Suffering 2. Suffering is caused by desire 3. It is possible to end suffering 4. There is a path to follow to end suffering. There are things in our life that cause our suffering. The desire and ignorance that are inside of people is the roof of all suffering. Desires are the cravings of pleasure, wealth, material objects, time, and mostly immortality. Everyone has desires yet everyone lets these desires take over their life causing the desire to be left unfed. An unfed desire leads to suffering. Desires and ignorance are moreShow MoreRelatedThe Four Noble Truths Of Buddhism760 Words   |  4 PagesAlyssa Hayes Professor Wayne Knight 2/27/2017 Hum 10 Tuesday Buddhism The four noble truths The Buddhists strongly believed in the four noble truths which are the foundation of Buddhism. The first noble truth, is the truth of suffering or (dukkha). The Pali word â€Å"dukkha† can be described using the term â€Å"temporary†. Things that are painful and things that are pleasurable are considered dukkha because they are temporary and do not last forever. In relation to human life, Buddhists believe that lifeRead MoreThe Four Noble Truths Of Buddhism1533 Words   |  7 PagesCritically discuss the Four Noble Truths of Buddhism, explaining the reasons or arguments given by Buddhism to support these Truths and discussing at least one objection that could be raised against the first Noble Truth and one objection that could be raised against the second Noble Truth. Buddhism see’s the Four Noble Truths as the Buddha’s way of explaining the truth of the human condition and are described as the essence of His teachings. The Four Noble Truths play an important part in understandingRead MoreBuddhism : The Four Noble Truths859 Words   |  4 Pagesspiritual practices, and traditions, Buddhism. Some of the spiritual practice of Buddhism have largely based teachings today across the world. The teachings consisted of â€Å"The Eightfold Paths,† â€Å"The Four Noble Truths† and some other breathings or meditations. The religion has taught their followers to shadow their own journey in order to assist them in their own lightning way. Some of the practice teachings include meditation and breathing exercise, and chant. Buddhism is a religion that has been aroundRead MoreThe Four Noble Truths Of Buddhism1635 Words   |  7 PagesIn the history of Buddhism, suffering has always remained a key concept as it is the main reason for using Buddhist principles and practices to relieve ourselves from it. The Four Noble Truths of Buddhism inform us of the following principles: suffering exists in life, there is a cause to our suffering, there is an end to our suffering, and following the eightfold path can relieve our suffering. Traditional forms of Buddhism suggest that we can overcome suffering by attaining Nirvana, or the stateRead MoreThe Four Noble Truths of Buddhism1018 Words   |  4 PagesDiscussion 1: Desire. Please respond to the following: Explain what you think your life would be like if you did not make decisions or act on the basis of your desires. The Four Noble Truths of Buddhism suggest that suffering is caused by desire, and to eliminate suffering, it is essential to eliminate desire. This concept is so simple, and yet so difficult to achieve. From the moment we wake up, desire consumes our thoughts. Desire can inspire us to achieve great things, but desire can alsoRead MoreThe Four Noble Truths Of Buddhism1248 Words   |  5 PagesIn Herman Hesse’s Siddhartha, the four Noble Truths of Buddhism are revealed throughout the journey of Siddhartha. The Four Noble Truths include: Life means suffering, the origin of suffering is attachment, the cessation of suffering is attainable, and the path to the cessation of suffering. Siddhartha discovers that in order to reach enlightenment, one must have experiences and struggle through these Noble Truths firsthand. The first Noble Truth â€Å"Life means suffering† is shown throughout Siddhartha’sRead MoreBuddhism: Happiness and The Four Noble Truths1442 Words   |  6 Pagespermanent. Gautama’s renunciation of an unsatisfying existence is a great model for anyone following the Buddha’s path. Gautama himself tried to find a teacher to help him find peace, however; this proved ineffective (Haught 47). Therefore, followers of Buddhism must find the way to peace themselves. No one can help them in this quest. One has to experience life on their own; following the rules of others will do nothing to bring about one’s own consciousness. For six years, Gautama joined a group of monksRead MoreThe Four Noble Truths of Buddhism Essay791 Words   |  4 PagesThe Four Noble Truths of Buddhism #65279; Dukkha is the first of the four noble truths of Buddhism. The word means suffering, but just to state suffering as the entirety of the first noble truth, is not enough because the expression of dukkha is the first truth that is needed for salvation. Moreover, dukkha is the conclusion of a logical chain of ideas that explains the life and death cycle of mankind. Before a person recognizes the truth of dukkha, he lives in a space of ignoranceRead MoreDiscussion of the Four Noble Truths of Buddhism2489 Words   |  10 PagesQ2. Outline and discuss the four noble truths: is the Buddhist view of existence optimistic or pessimistic? The question of the Buddhist view of existence being optimistic or pessimistic is one which is many have an opinion on. It could be said that the four noble truths provide the views of the Buddha in the way that life is led and more importantly, should be led. Certainly, the end goal is clearly optimistic, the attainment of spiritual enlightenment, or nirvana. However, the Buddhist viewRead MoreBuddhism, The Noble Eightfold Path And The Four Noble Truths1650 Words   |  7 PagesBuddhism was an incredibly intriguing religion to me due to the emphasis placed on the reality that surrounds us, it’s a rational religion based on peace, self-understanding and the ultimate goal of nirvana. Buddhist followers live their life with three main goals; morality, meditation and enlightenment. Ultimately the core teachings of Buddhism are The Noble Eightfold Path and The Four Noble Truths. It is their lives journey to understand, live kindly and find their inner-peace. In a world so full

Essay on Role of Geography in the Arab-Israeli Conflict

The lust for territory seems to be the real source of conflict, and until one group is satisfied, the appearance of religious conflict will exist in the Middle East. It seems as if the real truth needs to be portrayed to the rest of the world about the true reason for the Arab-Israeli conflict, which is geography and ultimately water. The lack of water stems from the Great Syrian Rift Zone, and causes damage to Israeli land which ultimately decreases the amount of water that flows into the Red Sea. This lack of water causes Israel and other surrounding countries (Jordan, Lebanon, and the Occupied Territories) to only have one source of surface water, which is from Lake Kinnaret, or the Sea of Galilee that flows into the Jordan River.†¦show more content†¦The use of the Hezbollah has greatly added to the continuation of the Arab-Israeli conflict and has limited cooperation in all regions. The Hezbollah also attracted U.S. attention after a suicide bomber killed over two hund red Marines in Beirut. In the end, the whole Arab-Israel conflict comes down to fighting for the Occupied Territories due to their overarching benefits. This conflict is not a religious struggle, but rather a struggle for territory and it will continue with war crimes and human rights violations for a long time until everyone in the Middle East is satisfied, which has a very low probability of occurring. EFFECTS ON REGIONAL AND GLOBAL SECURITY As one can see this issue directly impacts the Middle East because it drives all actions that develop there. Whatever attacks that come from this area are more than likely directly related the Arab-Israeli conflict. Recently a survey conducted in EU of 7,515 people in 15 EU countries said â€Å"yes†60% of the time to the question of if Israel presents a threat to peace. This percentage put Israel ahead of Iran, North Korea, and the U.S. each of which had a 53% â€Å"yes† vote. This survey, not knowing the sampling population, reflects a general notion that Israel is a threat to global security. This may or may not be true, but what is true is that the Arab-Israeli conflict is a threat to regional security, and some of the threatsShow MoreRelatedThe Israel-Palestine Conflict Essay1002 Words   |  5 PagesThe Israel-Palestine Conflict The Israeli-Palestinian conflict is a part of the greater Arab-Israeli long-running conflict in the Middle East. The main point of this conflict is the existence of the state of Israel and its relations with Arab states and with the Palestinian population in the area. The idea and concept of Israel was born in the mid 19th century. Jews of Europe and America wanted a place for their homeland, where they could go and beRead MoreInternational Politics : Mid Term Exam724 Words   |  3 PagesRelations. Use concrete examples to support your claims. 3. What national values and beliefs contribute to defining American Interests? What linkage can be drawn between these and our behavior abroad? 4. Can there eventually be Arab-Israeli peace? How? What role can the United States play in the peace process? 5. What is the relationship between democracy and economics? Why has the Global South tended toward socialism and statism? Taylor Bullock International Politics Mid-TermRead MoreDiscrimination And Prejudice And Discrimination1638 Words   |  7 Pagesothers to join. Quite often, people will avoid others that have a history of mental illness because of fear they may be harmed by them ((Carr-Ruffino, p.510). These individuals view a person with mental illness as someone who is violence-prone. This conflicts with data which indicates that persons with mental illness tend to be no more prone to violence than the general population. However, the few, but well-publicized, isolated cases of mentally ill persons misbehaving have perpetuated this myth. ThisRead MoreRelationship Between Rwanda, Israels Perceptions Of The 1994 Rwandan Genocide1249 Words   |  5 Pages â€Å"Rwanda, Israel, and Operation Protective Edge.† I wish to continue my current research on Rwandan perceptions of the international community with a more specific focus on its relationship with Israel as well as a broader examination of African-Israeli relations. This resea rch will include fieldwork periods with the expectation for it to produce at least five academic journal articles and organising an academic conference with participants’ presentations published in an edited book. Israel’s currentRead MoreIsrael s Impact On The Middle East1167 Words   |  5 PagesIsrael: Few Against Many Despite being one of the worlds’ smallest countries, Israel has prevailed in all conflicts since its independence from British rule in 1948. (U.S. Relations with Israel) If Israel is lost to the neighboring countries the United States will lose an important ally and strong presence in the Middle East. Despite all the controversy and conflict over the 7,850 square miles is home to some of the holiest sites of Judaism, Islam, and Christianity. From the southernmostRead MoreDiscrimination And Prejudice And Discrimination1608 Words   |  7 PagesAfrican-Americans, women, and others to join. Quite often, people will avoid others that have a history of mental illness because of fear they may be harmed by them. These individuals view a person with mental illness as someone who is violence-prone. This conflicts with data which indicates that persons with mental illness tend to be no more prone to violence than the general population. However, the few, but well-publicized, isolated cases of mentally ill persons misbehaving have perpetuated this myth. ThisRead MoreHuman Intelligence Operations Targeted Against Hamas Essay1682 Words   |  7 Pageslooking at a known adversary, one can apply a human intelligence mission in order to defeat or negate the enemies’ actions. No region is more suitable for human intelligence missions than Israel and the occupied territories of Palestine. Israeli intelligence and the Israeli military have been battling Hamas for decades. Hamas is a well-known Islamic Fundamentalist organization that operates in the occupied territory of Palestine, specifically, the West Bank, Gaza Strip and inside Israel. Israel’s fightRead MoreThe Arab Israeli Palestinian Conflict2122 Words   |  9 PagesThe Middle East has long been home to very deep-rooted conflict. For too long, the citizens of the Middle East have lived in the central of death and fear. The animosity between few, takes the hope of hundreds. The Arab-Israeli-Palestinian conflict is most notably the largest issue preventing peace in the Middle East, but it is by no means the only issue. The issue of bankrolling and foreign aid are also issues preventing peace; because the U.S provides so much funding and foreign aid to certainRead MoreWater Conflict in the Jordan River Basin3403 Words   |  14 Pagessecuring water rights for their respective states. The conflict over water is also overshadowed by the Arab -Israeli issues and the subsequent territorial questions. While territory is often at the forefront of the issues, securing water has also become a contributing factor in the conflicts of the past, and will continue in the future. Choices of conflict or cooperation will have to be made, given the diminishing amounts of water available. Water conflict in the Jordan River Basin Introduction Since timeRead MoreEssay about Israel And The Palestinians2991 Words   |  12 Pages Israel is situated at the connection of Africa and Asia. It is 20,000 square kilometres and unlike its neighbour Arab states it lacks natural resources. Lebanon and Syria border it in the north, Jordan in the east and Egypt to the south. Israel has also been holding Golan Heights, the Gaza Strip and the West Bank of the River Jordan since 1967. It has an extremely varied geography and climate. Most of the coastline lies on the Mediterranean Sea. In the south are the valleys of Jezreel and Hulveh

Marketing Planning and Strategy Blue Cherry Company †Free Samples

Question: Discuss about the Marketing Planning and Strategy Blue Cherry Company. Answer: Aim of the Report This report was created with intention of providing its readers with a roadmap that could be possibly adopted by the Blue Cherry Company, situated in Lenswood, South Australia as a marketing strategy to gain further market capture. This is not to be considered as an inert plan rather a snapshot of the current market environment for the product and objective that guides the organization currently. The plan should be further corrected and improvised with its progression. Marketing Objectives The objective is to be able to create a framework for supporting the organizations goals and objectives, most importantly: Develop brand awareness Gradual increase in sales or decrease inmarketing expense Description of Industry Cherry industry of Australia is one of the few upcoming industries. They produce about 9500 tonnes of cherry annually. Tasmania leads among the primary six cherry producing states and focusses mostly on exports (Smith and Cameron, 2017, p.73). Cherries are sensitive products and with the production window less and huge demands for up to 15000 tonnes, it already lags in demand (Toivenon, 2014, p.71-82). With introduction of US cherries, the demand for Australian cherries have only catapulted. The industry relies on two tools designed to track and monitormarketing metrics AC Nielson Homescan industry research tool by Sprout Research. Cherries are usually adopted by households mostly in their daily fruit intake, as snack, in salads, breakfasts. Trend reports have indicated, it is mostly purchased by women above age of 35. There is a huge potential to target it to those below 35 years. There is an increasing demand of Australian cherries and since it is mostly bought on impulse, its look, freshness and firmness are important cues to purchase. Description of Organization Blue Cherry Company produces Big, Sweet, Delicious cherries which is exclusively grown in their garden. They have their own orchard situated in cool climate region of Adelaide Hills which lends the sweet taste to the cherries and good size. Their cherries are exported as well as sold locally by them at Adelaide, Perth, Melbourne and Sydney. It is a family run business. They sell a large variety of cherries which is grown in-house in their 25 hectares plus orchards. Some of the varieties they sell/export are- Merchant Santina Stella Lapins Simone Sweet Georgia Currently, it offers sales through its shed door sales where customers could take a prior appointment and buy cherries directly from them in 2 and 5 KG packs. Key Trends affecting the Industry Cherries are largely bought and consumed fresh. If the fruit is blemish free and colour is good adds up to its saleability. Another important factor is the domestic consumption vs the export ration which is about 80% to 20%. There is requirement for about 1500 tonnes of cherries and the production is only about 9500 tonnes. The short production window places lot of pressure on the growers. With the strength of Australian dollars, it is essentially a good crop to export. Nevertheless, to point out the challenges are: Inconsistent cherry qualities High wastage level at retail stores and supermarkets Lack of education to retailers on proper storage to increase shelf life Even though there is optimum temperature management in supplies, as soon as the bulk packing is opened for storage on shelves in retail stores, their shelf life rapidly drops, eventually leading to wastage. Supermarkets and independent retailers together comprise about 67% of sales channel for cherries and Farmers Market just 10%. Weather plays a huge role in cherry production and often is responsible for further reducing production by up to 15%. In warmer regions, cherries mature faster even further decreasing its life cycle. From November to February, approximately 100 days of cherry production window is just available to growers. Then there is also issue of new strains of virus and pests infecting the cherries further reducing the yield of the industry. This is also one of the most challenging factors affecting the industry. (Barry et al 2014, p.67-72) Key Success Factors of the Industry The industry has been exhibiting tremendous rise and changes with doubling its production in a decade. Between 2004 and 2011, there were significant plantings done and hence since 2008, a lot of improvements have been noticed. The plantings still continue and with this trend, they are bound to meet the requirements very soon. A national body-Cherry Growers Association(CGA) is created to safeguard the interests of cherry growers from across Australia. (Low and Pasadilla, 2016) Key success factors or current drivers of the industry could be listed as: Strong Leadership by CGA CGA after being established some 40 years ago have shown good leadership and changed the way the cherry industry functions. From ways to good seeds, research and development, opening export avenues etc. its contribution is enormous Industry has become more professional and vision oriented under CGAs leadership CGA has brought in wave of professionalism in cherry industry. It is not just a farmer growing cherries rather it has built various communities to assist in various regions in Australians growing cherries by contributing through science, technology and even genetics (Treeby et al, 2014, p. 227-230) Consistency in quality is reached to meet consumer requirements set standards have been made which has ensured consistency in quality of cherries from Australia. They are known worldwide for their size and sweetness National breeding program has been in place Varieties of cherries that respond best to the weather, considering the short time that they have is another point that has affected the industry positively. With new strains of cherries and varieties that are more weather resistant that they ever were and also averse to pest issues (Kinoti et al, 2016) Improved varieties have been brought in The already existent varieties have been boosted in terms of sweetness and size to gain more export ground CHA has installed skill and capability improvement programmes with new planting being done across nation, lot of new manpower is recruited. CGA ensures that the training happens happens as per the new competency standards Export market potentials are improved CGA works on gaining new markets for the Australia cherries as well This has contributed to the economy and the cherry industry as a whole. With the short window and production of 1% roughly, they are rare product and to help them reach the world helps bring in more AUDs. Statement of Problem A SWOT for The Blue Cherry Company reveals: Strength Weakness Opportunities Threats a. Good quality sweet, big and nutrient rich product b. Access to good climate adding to proper quality yields c. Quantity of yield is good d. Reaches out to consumers directly e. Availability of good space a. Available mostly locally b. Customers need to take an appointment to pick up and buy c. Available in small quantities only a. Collaboration with big players to reach out to maximum customers b. Selling on online platforms c. Proper marketing to educate and gain customers d. Increase production by utilizing space e. Growth in export markets f. Growth in domestic reach a. Limited days of production b. Low production c. Limited access to export d. High production cost e. Unfavourable climate With the increasing demand of the industry The Blue Cherry Company faces threat of lagging behind as it has not aggressively marketed its products. With limited reach locally, it has mostly stuck to local markets whereas it has potential to sell more. It needs to invest in future marketing strategies by adoption of marketing activities more than the shed door sales brochure on its website. It is clear the company has not even waken up to the power of social media platforms and does not have even a single link of association. The Blue Cherry Company needs to work on a marketing communication strategy to increase its brands appeal introduction of successful ad-campaigns could do better for the company as well to increase its customer capture. Blue Cherry Company needs to work on a strategy to improve the customer reach by means of marketing tools. Also, it needs to work on product and brand visibility. Building a plan and proper implementation, the brand requires to enter the subconscious mind of the consumers. To send across message that cherries are good and important in their diet and that Blue Cherry Companys cherries are just that. With increased brand visibility they could maximise their market capture and sales eventually. Also, Blue Cherry Company should work on a plan so that their product reaches more customers other than their already created supply base. Weather is out of control of the Blue Cherry Company, infact a report of 2016 shows that Tasmania grew the most expensive cherries ever (Close et al 2009). Cold winds. Rainfalls, pests wreaked havoc on production that year. The Blue Cherry Company needs to use them as points to gain favour of Australians to support the local production by buying them from farmers (Houston et al, p.1-13) Apart from that, the blue Cherry Company also needs to market vigorously the fact that their cherries have been grown in a pest free environment as this is one of the tough challenges that this industry faces (Ekman et al, 2009). References Journals Smith, S. and Cameron, A., 2017. Horticulture: Outlook to 2021-22.Agricultural Commodities,7(1), p.73. Barry, K.M., Tarbath, M., Glen, M., Measham, P. and Corkrey, R., 2014, August. Understanding infection risk factors for integrated disease management of brown rot and grey mould in sweet cherry. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): 1105(pp.67-72). Toivonen, P.M., 2014, October. Integrated analysis for improving export of sweet cherries and how a small industry can compete by focusing on premium quality. InV International Conference Postharvest Unlimited 1079(pp. 71-82). Balmer, M., 2015. Excursion Report: Sweet Cherry Growing in Australia.Erwerbs-Obstbau. Measham, P.F., Quentin, A.G. and MacNair, N., 2014. Climate, winter chill, and decision-making in sweet cherry production.Hortscience,49(3), pp.254-259. Houston, L., Capalbo, S., Seavert, C., Dalton, M., Bryla, D. and Sagili, R., 2017. Specialty fruit production in the Pacific Northwest: adaptation strategies for a changing climate.Climatic Change, pp.1-13. Connellan, G.J. and Parks, S., 2014, August. The Australian greenhouse industrymeeting the challenges. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): 1107(pp. 37-44). Smith, S. and Hogan, J., 2016. Trade in fresh fruit, fresh vegetables and tree nuts.Agricultural Commodities,6(2), p.116. Kinoti, W.M., Constable, F., Nancarrow, N., Rodoni, B. and Plummer, K.M., 2016. First Report of Cherry virus A (CVA) in Australia and the First Report of CVA Infecting Prunus cerasifera.Plant Disease. Treeby, J., McConnell, S. and Hincksman, M., 2014, August. The Horticulture Industry Networkan innovative model for capability building and collaboration? A review. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): Plenary 1126(pp. 227-230). Book Low, P. and Pasadilla, G.O. eds., 2016.Services in Global Value Chains: Manufacturing-Related Services. World Scientific.